Phoenix
Spice Shop

Branding and Packging

Phoenix Spice Shop

This branding project is for a new business called Phoenix Spice Shop, a company which specializes in spice blends for cooking. The goal was to create a visual identity system that includes a logo, packaging, and other touchpoints. These elements, in turn, convey a natural, versatile, and convenient tone.

Design Skills:

Branding
Logo Design
Package Design

Logo Lockups

The logo is inspired by a phoenix and a leaf. Phoenix’s are often associated with the sun, and sunlight is the direct agent needed for spices to grow naturally. The combination of the two elements ties in the brand’s name and the product, thus creating the logo.

Primary Logo

Primary Logo Grid

Secondary Logos

Typography, Colors and Patterns

Moodboard

Logo Sketches

Touchpoints

Besides showcasing the packaging for the spice bottles, the shop requires different touch points such as signs, business cards, pamphlets. It even considers items for shipping and mailing due to the increase of online shopping.

Product Packaging

Print Assets

Storefront and Signage

Aprons

Packaging

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