Strawberry Shortcake x ColourPop

Package Design

Strawberry Shortcake
x ColourPop

ColourPop is a makeup brand based in L.A. focused on producing wallet-friendly and “fur-baby” friendly makeup. Besides maintaining their original makeup lines, ColourPop collaborated with different pop-culture brands such as Barbie, Disney, Harry Potter, Hello Kitty, and Sailor Moon. These collaborations focus on fun packaging design for makeup projects inspired by everyone’s favorite characters!

The project goal was to create a makeup collection as if Strawberry Shortcake and ColourPop collaborated. 

Design Skills:

Package Design
Visual System

Design Decisions

Logo Lockup

Strawberry Shortcake and Friends: Illustrated patterns
created for existing characters

Strawberry Shortcake

Huckleberry Pie

Orange Blossom

Lemon Meringue

Angel Cake

Peach Blush

Products and Packaging

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